New product launches has been the most dominating strategy adopted by major players in Pacemakers Market
The pacemakers
market is projected to reach USD 4.9 billion by 2023 from USD 4.4
billion in 2018, at a CAGR of 2.0% during the forecast period. The major
driving factors in the pacemakers market are increasing prevalence of
cardiovascular diseases and technological advancements in devices.
The major pacemakers vendors include Medtronic (Ireland),
Abbott (US), and Boston Scientific (US) BIOTRONIK (Germany), LivaNova (UK),
OSCOR (US), Pacetronix (India), MEDICO (Italy), Osypka Medical (Germany), and
Lepu Medical (China). These players have adopted various growth strategies such
as expansions, acquisitions, and new product launches to expand their presence
in the global pacemakers market. Product launches has been the most dominating
strategy adopted by major players from 2015 to 2018. This has helped them to
expand their consumer base and address the unmet needs of end users.
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In line with rising adoption of pacemaker devices,
Medtronic focus on to develop innovative products for the treatment of heart
rhythm disorders and heart failures. The company offers an extensive product
portfolio for this market through its Cardiac and Vascular Group segment. It
has a significant presence in more than 155 countries including major markets
such as the US and Ireland. Medtronic focuses on organic growth strategies such
as product launches to remain competitive in the market. In the last three
years, it launched several products such as the Advisa and Ensura SR MRI
SureScan Single-chamber Pacemaker Devices, Viva CRT-P Pacemaker, and Advisa DR
MRI SureScan Pacing System.
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In 2017, Abbott acquired of St Jude Medical, this
acquisition strengthened Abbott’s product offerings in the cardiovascular
devices segment including pacemakers. The company offers a wide range of
pacemaker products for cardiac rhythm management applications. Abbott is
focusing on inorganic and organic growth strategies such as acquisitions and
product launches. For example, in 2018, the company launched its smallest
pacemaker, Assurity MRI and also receive CE mark approval for Nanostim leadless
pacemaker in 2016. The company has a vast geographic presence and operated in
150 countries across the world. Abbott’s strong portfolio provides it with a
competitive advantage in the market.
Related Reports:
Pacemakers
Market by Implantability (External), Technology (Single Chamber,
Dual Chamber, CRT-P/Biventricular Pacemaker), Type (Conventional, MRI
Compatible), End User (Hospitals and Cardiac Centers, Ambulatory Surgical
Center) - Global Forecast to 2023
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Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com
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