Key Strategies Adopted by Leading Market Players of the Global Refurbished Medical Equipment Market
According to research report the refurbished medical equipment market
is expected to reach USD 11.91 Billion by 2021 from USD 6.55 Billion in
2016, at a CAGR of 12.7% during the forecast period. Increasing
privatization in the healthcare sector, poor reimbursement scenario for
various medical treatments, large patient population base, and presence
of a large number of hospitals/clinics with budget constraints in
developing countries are the major factors driving the growth of this
market. Growing initiatives undertaken by leading market players (such
as GE Healthcare, Philips Healthcare, and Siemens Healthineers) to
establish refurbishment facilities in both mature and developing markets
are further adding to the growth prospects of Refurbished Medical
Equipment market.
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The global refurbished medical equipment market
was dominated by GE Healthcare (U.S.), Koninklijke Philips N.V.
(Netherlands), and Siemens Healthineers (Germany) in 2015. With its
broad product portfolio and strong distribution network, GE Healthcare
held the leadership position in the global refurbished medical equipment
market in 2015. The company offers refurbished medical devices under
its brand “GoldSeal”. GE Healthcare’s product portfolio includes a wide
range of refurbished medical devices, namely, GoldSeal Bone Health,
GoldSeal Computed Tomography, GoldSeal Interventional X-ray, GoldSeal
MRI, GoldSeal Nuclear Medicine, GoldSeal PET/CT, GoldSeal Mammography,
GoldSeal RAD/R&F X-ray, and GoldSeal Ultrasound system. In the last
three years, the company adopted partnerships and expansions as its key
strategies to maintain its leadership position in the global refurbished
medical equipment market.
Philips Healthcare held the second position in
the refurbished medical equipment market, in 2015. The company has a
robust product portfolio of refurbished medical products for advanced
molecular imaging, computed tomography, interventional X-ray, and
ultrasound. It has wide geographic presence across the U.S., China,
Germany, Japan, India, France, and the Netherlands. In the last three
years, the company adopted expansions and partnerships as its key
business strategy to maintain its position in the global refurbished
medical equipment market.
Leading players are also adopting other
strategies such as product launches and approvals, agreements, and
acquisitions for expanding their product portfolios and distribution
networks in the global refurbished medical devices market.
Other key players including Siemens Healthineers
(Germany), Block Imaging International, Inc., (U.S.), Soma Technology,
Inc. (U.S.), DRE Medical, Inc. (U.S.), Agito Medical A/S (Denmark),
Everx Pvt Ltd. (Australia), Integrity Medical Systems, Inc. (U.S.), and
Radiology Oncology Systems, Inc. (U.S.) are primarily focused on
expansions; partnerships, agreements, and collaborations; acquisitions;
and product approvals in order to strengthen their footprint in the
market.
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