Key Growth Strategies in the Ambulatory EHR Market

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According to research the research report Ambulatory EHR Market is expected to reach USD 5.20 billion by 2021 from USD 3.92 billion in 2016, at a CAGR of 5.8% in the next five years (2016 to 2021).
The Ambulatory EHR market is dominated by Cerner Corporation (U.S.) and McKesson Corporation (U.S.)
Cerner Corporation (U.S.) is one of the largest players in the market. In order to remain competitive, the company primarily adopted growth strategies such as agreements, collaborations, and partnerships for enhancing its presence in the market. For instance, in 2016, The UAE Ministry of Health and Prevention (MOHAP) renewed its strategic agreement with Cerner Corporation. Similarly, in 2015, Truman Medical Centers (TMC) (U.S.) partnered with Cerner Corporation to leverage Cerner’s health care information technology (IT) solutions.
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Epic Corporation (U.S.) is another prominent player in the ambulatory EHR market. The company focuses on growth strategies such as agreements, acquisitions, and product integration to sustain its foothold in the market. For instance, in 2016, Epic Corporation acquired Mayo Foundation for Medical Education and Research (U.S.), a data center of Mayo Clinic. The acquisition provides huge health data storage and high-quality disaster recovery data center for Epic.
Allscripts Healthcare Solutions, Inc. (U.S.) is among the leading players in the ambulatory EHR market. The company follows various growth strategies such as collaborations, acquisitions, partnerships, and joint ventures to enhance its presence in the market. For instance, in 2016, Allscripts acquired Core Medical Solutions (Australia). This acquisition enabled Allscripts to strengthen its presence in Australia.
McKesson Corporation (U.S.) is another prominent player in the market. The company focuses on growth strategies such as acquisitions, partnerships, agreements, and product enhancements to sustain its foothold in the market. For instance, in 2017, McKesson Corporation acquired Rexall Health (Canada) for USD 1.7 billion. The acquisition enables McKesson to serve its customers with enhanced retail pharmacy capabilities and an enhanced reach across Canada.
Some of the other market players in the ambulatory EHR market include eClinicalWorks (U.S.), athenahealth, Inc. (U.S.), NextGen Healthcare Information Systems, LLC (U.S.), Practice Fusion, Inc. (U.S.), eMDs, Inc. (U.S.), Amazing Charts, LLC (U.S.), GE Healthcare (U.S.), and Greenway Health, LLC (U.S.).
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An analysis of the market developments between 2013 and 2017 suggest that partnerships, agreements, and collaborations were the most important growth strategies employed by market leaders in this period.
Other growth strategies adopted by players in this market are expansions and product launches. These strategies were adopted by eClinicalWorks (U.S.), McKesson Corporation (U.S.), and GE Healthcare (U.S.), between 2013 and 2017, to enhance their geographic presence and increase their customer base.

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