The oral care industry: Recent Shifts and Future Prospects
The oral care market has seen noticeable shifts in recent years. Consumer preference for natural and organic products has led to a rise in the availability of natural toothpastes and oral care products. This trend has also been driven by consumer awareness of the potential health risks associated with the use of certain chemical ingredients found in traditional oral care products. The demand for vegan and cruelty-free products is also increasing, as consumers become more conscious of animal welfare.
In addition, the shift to online shopping has encouraged the growth of online oral care retailers, providing consumers with more choice and convenience when purchasing products. The growing use of mobile phones in retail has also enabled oral care brands to create more engaging and interactive customer experiences.
Looking ahead, the oral care market is expected to grow further in the coming years, with the introduction of new technologies such as artificial intelligence and virtual reality into the sector. These technologies could enable brands to create more personalized products and experiences for customers, while also providing insights into consumer behaviour and preferences. Additionally, the increasing demand for natural and organic products is likely to continue to drive market growth.
Trends in Oral Care Product
Recent trends in oral hygiene products include natural and organic products, as well as products designed for specific dental needs. Many toothpaste brands are now offering natural alternatives to traditional toothpaste, such as charcoal toothpaste and toothpaste made with natural ingredients like coconut oil, baking soda, and other natural ingredients. Additionally, there is a trend towards products designed to target specific dental issues, such as products specifically designed for people with sensitive teeth, whitening toothpaste, and products designed to help with gum health. There is also a trend towards products that focus on convenience, such as toothpaste tablets that can be taken on the go, as well as electric toothbrushes that offer a more thorough clean than manual toothbrushes.
Top Industry Players
Some of the top players in the oral care industry are Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson, Church & Dwight, Listerine, Crest, and Signal.
Recent Developments:
- In September 2021, GalaxoSmithKline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
- In March 2021, Colgate-Palmolive and Philips entered a long-term collaboration to bring oral care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.
- In April 2020, Hindustan Unilever Limited (HUL) merged with GlaxoSmithKline Consumer Healthcare Limited (India), with HUL responsible for distributing GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
- In April 2019, Unilever signed an agreement to buy the toothpaste brands Fluocaril and Parogencyl from Procter & Gamble. This will enable the company to lead the global market in France and Spain.
Market Growth
The global oral care market is expected to grow at a compound annual growth rate (CAGR) of 3.1 % between 2021 and 2026 & projected to reach USD 54.9 billion. This growth is attributed to the increasing awareness of oral hygiene among consumers, the rising prevalence of dental problems, and the increasing demand for better oral care products. Increasing demand for products offering convenience and improved oral health, along with the growing popularity of ayurvedic and natural oral care products, are also expected to drive the market growth. Furthermore, the introduction of innovative products, rising disposable income levels, and increased spending on personal care are expected to further contribute to market growth.
Related News
https://www.marketwatch.com/press-release/oral-care-market-worth-549-billion-by-2026-2023-01-09
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