Top Players Shaping the Oral Care Market: An In-Depth Analysis

-

The oral care market is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period. The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market. On the other hand, product recalls for the oral care market are expected to restrain the markets growth. Moreover, the adverse effects of teeth whitening products pose a major challenge to the growth of this market.

The global oral hygiene market is fairly consolidated. Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (Ireland), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (US), Unilever plc (UK) are the major players in this market. These companies adopted strategies such as acquisitions, partnerships, agreements, collaborations, expansions, and product launches to enhance their presence in the oral care market.

Colgate-Palmolive Company

Colgate-Palmolive Company (US) is a leading player in the oral hygiene market and accounted for the largest share of the market in 2020. The company is a global market leader in the toothpastes and manual toothbrushes segments. The company provides oral care products under brand names “Colgate,” “Darlie,” “elmex,” “merridol, “Sorriso,” and “Tom’s of Maine.” Through Its Oral Care segment, the company offers toothbrushes, toothpaste, tooth powders, mouthwashes, and other specialty products. Colgate’s Oral Care business also includes pharmaceutical products for dentists and other oral health professionals. In January 2020, the company launched the vegan-certified Smile for Good toothpaste in a recyclable tube.

Procter & Gamble

Procter & Gamble (US) is one of the prominent players in the oral care market. The company offers its oral care products under the Crest and Oral-B brands through its Health Care business segment. The company mainly focuses on organic growth strategies, such as product launches, to maintain its presence in the oral care market. For instance, in January 2021, Oral-B launched the Crest Gum and Sensitivity toothpaste.

Get Customized Report By Competitive Landscape : https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=80546246

Drivers: technological advancements in oral care products

Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electric toothbrushes, artificial intelligence-equipped (AI) toothbrushes, and vibrating toothbrushes. Technological innovation in toothbrushes is one of the key factors driving the growth of the market. Major players operating in the market have also launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide real-time guidance for brushing and maintaining oral health.

The development of such innovative products enables users to track oral care habits and improve oral health. At-home teeth-whitening products have also advanced considerably in recent years. For instance, in May 2021, GLO Science (US) launched the GLO To Go Teeth Whitening Pen, a fast and effortless teeth whitening pen for home use, enhanced with plant-based antimicrobials.

Oral care market players have been taking advantage of these technological advancements by forming strategic partnerships to drive oral health awareness. These technological advances in oral care devices and care delivery in dental practice increase consumer engagement and compliance with oral hygiene practices, driving the growth of the market.

Opportunities: Growing awareness about oral hygiene

The rise in awareness of oral care can be attributed to dentists' efforts and key players in the market. These stakeholders conduct various seminars and programmes to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players promote their product portfolios and contribute to their corporate social responsibility (CSR) activities. For instance, Oral-B (Procter & Gamble) announced a $1 million initiative to donate oral care products and dental care to high-risk individuals through a partnership with Dental LifeLine Network (US) to improve oral hygiene practises and ensure better oral health outcomes.

Related Links

https://www.marketsandmarkets.com/Market-Reports/oral-care-market-80546246.html

https://www.marketsandmarkets.com/ResearchInsight/oral-care-market.asp

https://www.marketsandmarkets.com/PressReleases/oral-care.asp

Comments

Post a Comment

Popular posts from this blog

Future of Remote Patient Monitoring Industry: Impact of Remote Patient Monitoring on Healthcare

-
Remote patient monitoring is a type of telemedicine technology that enables healthcare providers to monitor their patients’ health remotely. This technology utilizes remote devices that are placed in the patient’s home or worn by the patient to collect medical data such as vital signs and other medical information.  This medical data is then transmitted to the doctor or healthcare provider to help them make better decisions regarding the patient’s care. RPM can be used to monitor a variety of conditions including chronic diseases, mental health issues, and post-operative care. It can also be used to support elderly individuals and those with disabilities. RPM has the potential to improve patient outcomes and reduce healthcare costs by enabling healthcare providers to monitor their patients’ health more effectively. Benefits of Remote Patient Monitoring 1. Increased Patient Engagement: Remote patient monitoring systems provide patients with a convenient way to stay engaged in thei...
Read more

Strategies Adopted by the Major Players in this Digital PCR Market

-
 According to research report the  Digital PCR Market  is expected to grow from USD 3.47 billion in 2017 to USD 5.31 billion by 2022, at a CAGR of 8.9% during the forecast period. Product Launches: Key Strategy Adopted by the Major Players in this Market New product launches and approvals are the key growth strategies adopted by major players to strengthen their position in the global Digital PCR Market. Moreover, strategies such as partnerships, collaborations, and agreements; as well as mergers and acquisitions were also adopted by several market players to strengthen their market position, expand their R&D capabilities, and geographic presence in the global Digital PCR Market. The key players in the Digital PCR Market include Thermo Fisher Scientific, Inc. (US), F. Hoffmann-La Roche Ltd. (Switzerland), Bio-Rad Laboratories, Inc. (US), QIAGEN N.V. (Netherlands), Takara Bio, Inc. (Japan), Agilent Technologies, Inc. (US), bioMérieux S.A. (France), Fluid...
Read more

Sinus Dilation Devices Market Size And Share Report, 2027

-
The sinus dilation devices market is on track for significant growth in the coming years, projected to reach USD 3.8 billion by 2027, up from USD 2.8 billion in 2022. This represents a compound annual growth rate (CAGR) of 6.6% during the forecast period. The market's expansion is largely driven by the increasing availability of reimbursements and rising cases of chronic sinusitis. However, the market faces challenges due to the availability of non-surgical treatments for chronic sinusitis and a shortage of skilled ENT surgeons. Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=64349810 Key Market Drivers Increasing Availability of Reimbursements: The growing availability of reimbursements for sinus dilation procedures is making them more accessible to patients, thereby driving demand for sinus dilation devices. Rising Incidence of Chronic Sinusitis: The prevalence of chronic sinusitis is on the rise globally, leading to an increase in d...
Read more